Audio Ad Production

BEST PRACTICES

"Address the individual listener to capture their attention on our personalized platform (as opposed to the experience of terrestrial radio).Present your benefit to them in a direct, simple manner. Less is more.Tell the listener what you want them to do with a clear call to action.Use a conversational tone to provide a seamless transition from music to ad.Read your script aloud to check length and flow of language."

NOTE: All copy submitted must be final. I have read the FINAL COPY aloud to confirm length, tone, and message.

IF YOU HAVE PURCHASED AN AUDIO EVERYWHERE AD PRODUCT:

"Audio Everywhere ads play on multiple platforms, including those without display banners (Connected Car, for example.)We recommend “tap” over “click” because the majority of usage is on mobile.“Tap” or “Click"" CTAs, if used, must be accompanied by a second, alternate CTA leading to the same result.CORRECT EXAMPLE: “Tap now or visit WEBSITE URL to find a location near you.”INCORRECT: “Stop by or tap now to find a location near you.”The alternate CTA must direct the listener to the same result (in this case, to find a location)"

Audio Spot Recordings

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